4 Most Effective Marketing Strategies For A Hotel Business

As experts say, invest more in your marketing. Why? Marketing transports your business to different places and reaches your target audience. Without marketing, no one will know about your business, except probably your families and close friends. In running a hotel business, marketing is very important, especially that you are not the only hotel in your city and in the country. If you are working on your marketing plan now, consider these four most effective marketing strategies for a hotel business:

 

Run a website


In this digital era, most people now make their daily transactions online. As a matter of fact, 65% of customers book a hotel reservation through smartphones. So the question is: “Does your hotel have a website?” If none, hire a website developer now!  Website marketing is very effective in establishing your online presence, especially that “online” is the new trend for this generation.

 

Use social media


Social media marketing is probably the most powerful among digital marketing strategies. Imagine, over 4 billion people worldwide have social media accounts. Promoting your hotel through social media allows you a wider and more instant reach to your target audience. Most people now check the hotel’s Facebook or Instagram page to check some photos, reviews, services, and chat for some help.

 

Be reviewed


Apart from checking your website, some customers also refer to online sites that provide reviews about hotel accommodations, rates, and services. One of the most popular travel review sites is TripAdvisor. According to their site, 83% of travelers around the world go to their site to check out some hotels. As part of your marketing efforts, get listed on travel review sites like TripAdvisor. It will provide customers a great opportunity to find you online.

 

Conduct local promo events


Another way to boost booking rate is through the locals. Conduct a promotional event in your locality. This time, you are targeting the people around you. How does this help? Of course, relatives from afar will surely ask these people about what hotel to recommend. Building a relationship with the locals will help your hotel business.

Basic Guide In Implementing A Strategic Hotel Marketing Plan

Marketing is very important in a business. You need to implement a strategic marketing plan to establish your brand in the market. In marketing a hotel business, you have to look for your edge. You are not the only hotel in the city or the country. You need to outshine the competition. There is a wide range of marketing strategies that you can do. But before implementing the strategy itself, these are the basic things that will guide you in drafting a marketing plan:

Analyze the SWOT

Normally, you use the SWOT analysis for your business. It is also important that you analyze the SWOT of your competition. Evaluate their strengths and weaknesses as a player in the hotel industry. Then, identify the opportunities and threats surrounding them. These are external factors that can contribute to the growth of their business.

Study the 4Ps

After using the SWOT analysis, focus on the 4Ps – Product, Price, Place, and Promotion. This is important in formulating your marketing mix.  In the product, focus on the amenities, facilities, and technology of your hotel. The price should discuss the rates, discounts, and promos. The place refers to the channels of your marketing. Lastly, the promotion part should identify the best marketing strategy.

 

Set realistic goals

Always remember to set a goal for your business and your marketing strategy. Basically, the big goal is to grow your business and attract customers to go to your hotel. On the other hand, it is important to set realistic goals for your marketing strategy. For example, you aim to increase the booking rate up to 35% after performing social media marketing.

 

Research the latest trends

Trends come and go. The market’s likes and consumption always change every day. It is important that you keep up with these changes. Research the latest trends in the market, among your target audience, and among the hotel key players. The latest trends will be helpful in creating your marketing strategy. The goal is to make your hotel relevant today and the coming years.

 

Creating a marketing plan is complex. The things you read above are just the basics. Thorough research and planning is a must for implementing your marketing strategy.